The Advantages of Outsourcing Content Syndication for Marketers

65% of B2B marketers use content syndication as their core lead generation tactic

B2B content syndication aims to increase the reach, visibility, and traffic of a piece of B2B content, such as an article or blog post.

It is an effective way for businesses to reach a broader audience, improve the search engine ranking of their website, and increase the perceived value of their content. You don’t have to create new content for each platform, so it can generate traffic and leads cost-effectively. For promoting business-to-business (B2B) products and services, businessto-business (B2B) content is syndicated to multiple websites or platforms by publishing articles or blog posts.

It is possible to syndicate B2B content using RSS feeds, partner networks, paid placements, and social media, among other methods. Businesses can use it to reach a more extensive, targeted audience, generate leads, and improve their website’s ranking on search engines. According to the SalesBox survey, 65% of B2B marketers use content syndication as their core lead generation tactic.

B2B Content Syndication: Why Marketers Should Inves

There are several reasons why marketers invest in content syndication, including:

• By distributing content on other websites and platforms, companies can reach a larger audience, increasing their visibility and chances of being seen by their target market. 

•  By syndicating high-quality, valuable content, companies can build trust and credibility with their target audience, establishing themselves as thought leaders. 

•  Content syndication is an organic way of getting your content in front of more people instead of paid advertising methods that require a large budget. 

•  Syndicated content can be used to generate leads and drive conversions by including calls to action and linking back to the company’s website. 

•  A company’s website can receive more organic traffic if it 2 has inbound links from reputable websites and platforms.

•  Companies can re-purpose existing content and distribute it across different platforms, getting more mileage out of their content and saving time and effort. 

•  Syndicating content with partners can help you build relationships with other companies in the industry and widen your reach, resulting in more opportunities for collaborations, partnerships, and future business.

As a result, marketers can reach new audiences, establish thought leadership, generate leads, and improve their search engine rankings through content syndication. It can also help to re-purpose existing content and create new opportunities for building relationships with other businesses in the industry.

Steps to Create a Successful Content Syndication Strategy

Step 1: Create Content

Step 2: Partner Selection

Step 3: Distribution and Promotion

Step 4: Tracking and Analysing Results

Inbound Content Syndication Tactics

Content syndication is a tactic companies use to increase visibility and drive traffic to their website by distributing their content on other websites and platforms. Here are some common tactics:

Guest Blogging: An article is written and published on a partner website or platform in exchange for a link to the company’s website. 

Influencer Outreach: Reaching out to influencers in the company’s industry and requesting that they share the company’s content. 

News Outlets: Submitting newsworthy content to relevant news outlets increases visibility and drives traffic to the company’s website. 

Social Media Syndication: Utilizing social media platforms to promote content and encourage users to share it. 

Republishing: Republish existing content on different platforms to reach a wider audience and generate backlinks for the company’s website. 

Article Submission: Submit articles to relevant industry publications and websites. 

Paid Advertising: Buying advertising space on relevant websites or platforms to promote a company’s content and drive traffic to its website. 

Content Aggregators: Increase visibility and reach by submitting the company’s content to content aggregators, such as content curation sites and news aggregators.

 Companies can expand their reach and visibility by utilizing a variety of tactics, driving more traffic to their websites, and positioning themselves as industry leaders. Some tactics may produce better results depending on the company’s target audience and industry. When a user finds a piece of content they would like to consume, they directly exchange vital data points about themselves and their company in exchange for the content, thus becoming a first-party lead.