Why Brands Must Consider Mobile Handsets(OEMs)for Advertising

In today's fast-paced digital world, it is no longer enough for brands to rely solely on search and social media platforms for advertising. Brands must look to diversify their marketing mix and identify alternate channels where their target audience is more engaged, for their campaigns to be most impactful. One such channel that is often overlooked by marketers is mobile handsets or Original Equipment Manufacturers (OEMs). OEMs are the companies that manufacture mobile handsets, and they offer a unique opportunity for brands to reach a wider audience. By advertising on OEMs, brands can extend their reach beyond traditional search and social media platforms. OEMs have a vast user base that is often untapped by advertisers, making it easier for brands to acquire new customers and reduce competition. Engaging with users at multiple touchpoints is essential for creating a successful marketing strategy. OEMs offer an opportunity for brands to do just that.

With mobile handsets being an integral part of our daily lives, brands can engage with users at various touchpoints, including lock screens, app stores, and even the settings menu. This enables brands to create a more immersive experience for users, increasing the chances of conversion. In addition, OEMs offer opportunities for media innovation. Brands can create custom themes, wallpapers, and even pre-installed apps to provide a more personalized experience for users. This not only increases brand awareness but also creates a more positive brand image.

While OEMs are an excellent opportunity for brands to extend their reach, it is essential to note that advertising on these platforms requires a different approach. Brands must create ads that are non-intrusive and add value to the user experience. By doing so, brands can create a positive association with their brand, leading to increased conversions and customer loyalty. In conclusion, OEMs are a valuable addition to any brand's marketing mix. With the ability to extend reach, reduce competition, engage with users at multiple touchpoints, create immersive experiences, and innovate media, brands must consider OEMs for advertising. As the digital landscape continues to evolve, it is essential for brands to adapt and diversify their marketing strategies to stay ahead of the competition.