Introduction Digital advertising has become ubiquitous in today’s world, and as a result, consumers have become more immune to traditional advertising methods. Ad fatigue, blindness, and ad blockers have become common problems that advertisers face. However, this does not mean that digital advertising needs to stop. Instead, marketers need to find innovative and non-intrusive ways of advertising to get their customer’s attention. Targeting the Right Customer As the digital landscape has evolved, advertisers have gained more control over where their ads are shown.
They can now target the right customer, at the right time, and in the right context. By using data analysis, advertisers can determine the demographics, interests, and behaviours of their target audience. This enables them to create ads that are more relevant and personalized. Ad Formats that Overcome Ad Fatigue Ad formats have also adapted to overcome ad fatigue, blindness, or ad blockers. For example, native advertising is a form of advertising that blends in with the content of the website or app. Native ads are less intrusive and more engaging than traditional banner ads. They also have a higher click-through rate, which makes them more effective.
Another ad format that has been successful in overcoming ad fatigue is video advertising. Video ads are more engaging than static ads and have a higher chance of being shared on social media. They can also be used to tell a story and create an emotional connection with the viewer. Mobile Ads Mobile ads have become increasingly popular over the years, as people spend more time on their smartphones. Advertisers are now spending more money on mobile ads than on desktop ads.
The following ad units appear to generate much more return on investment for mobile ads:
Tiles: Tiles are interactive ads that appear on a user’s home screen or lock screen. They provide quick access to an app or a piece of content and are less intrusive than traditional ads.
Push Ads: Push ads are notifications that appear on a user’s phone screen. They can be used to promote a new product or service, or to send a personalized message to the user.
App Install Ads: App install ads are ads that promote the installation of a new app. They are effective because they appear at a time when the user is actively looking for a new app to download.
Universal Ads: Universal ads are ads that can be used across different platforms and devices. They are designed to be responsive and adapt to different screen sizes.
Digital advertising is here to stay, but advertisers need to find innovative and non-intrusive ways of advertising to get their customer’s attention. By targeting the right customer, using relevant and personalized ads, and using effective ad formats, advertisers can overcome ad fatigue, blindness, or ad blockers. Mobile ads have become increasingly popular, and the ad units listed above have been successful in generating a higher return on investment.
0 Comments
Lets explore how we can work together to drive digital transformation and unlock new opportunities for your organization.