How to Reach Interested Digital Consumer

Mobile Advertising in the Era of Smartphone Dependency Introduction:

The mobile ad tech space has witnessed a surge in smartphone customers across the globe, and this trend is expected to continue. The COVID-19 pandemic has accelerated this trend, as customers have turned to their smartphones for their basic needs of communication, entertainment and news. However, this increased content consumption has led to increased exposure to ads, and in the absence of ads being served to the right audience with the right intent at the right point, annoyed digital customers and resultant wasted ad spends have created a unique set of challenges for marketeers.

The Changing Customer Purchase Journey: Interestingly, customers increasingly use their smartphones to perform a variety of tasks, from learning a new skill to grocery shopping and banking. Mobile has become the answer to various fulfilments, from need gratification to brand amplification. The customer purchase journey has been redefined, perhaps forever. What we witness now is a shorter gestation period in the purchase cycle, through tech-adopting customers, confident buyers, and an enigmatic matrix of untapped audience.

The Challenges for Market Leaders: Market leaders in the mobile ad tech space face several challenges in this new era of smartphone dependency. Firstly, they need to ensure that their ads are served to the right audience with the right intent at the right point, to avoid wasted ad spends and annoyed customers. They must also ensure that their ads are relevant and engaging, to capture the attention of customers who are increasingly exposed to a plethora of ads.

Finally, they must adapt to the changing customer purchase journey, by providing a seamless and personalized experience to customers across various touchpoints. The Role of Data and AI: Data and AI can play a crucial role in addressing these challenges. By leveraging customer data, market leaders can identify the right audience and intent, and serve personalized ads that are relevant and engaging.

AI can also help in optimizing ad spends and predicting customer behavior, to ensure that the ads are served at the right point in the purchase cycle. Finally, data and AI can help in providing a seamless and personalized experience to customers, by delivering personalized content and offers across various touchpoints.

The era of smartphone dependency has created both challenges and opportunities for market leaders in the mobile ad tech space. By leveraging data and AI, market leaders can address these challenges and provide a seamless and personalized experience to customers, while capturing their attention and driving conversions. The future of mobile advertising looks promising, as long as market leaders adapt to the changing customer purchase journey and leverage the power of data and AI.